Lely is a major player in the agricultural sector and was getting more and more attention from the press – both positive and negative. In the field of PR, Lely did not yet have much knowledge and experience, so the company contacted us.
One of our experienced senior consultants spent over a year on secondment at Lely, working on internal and external communications, among other things. She managed several PR crises and was responsible for the press approach at the opening of the Lely Campus by King Willem Alexander.
During this secondment, Lely gained a lot of knowledge and experience and strengthened its public position. Twenty-two is still an operational and strategic sparring partner.